Earth Soul's founder, Audrey Haley, personally observed how her father's health slowly deteriorated because of cancer. This experience, along with many other family member's health journey's inspired her to pursue better ways to look after our health. She has then been inspired to create a brand that will bring quality education and products to the masses.

The Earth Soul mission is to educate people in utilising food as medicine and to help them prolong quality living and understand the benefits of living as chemically free as possible. Drawing from what is referred to as "alternative medicine", which is in actuality. a trove of ancient knowledge in ways people used to treat and heal themselves.